If you’ve ever wondered how to pronounce Allica, you’re not alone. For the last six years, we’ve heard it all; “Aleesha Bank”, “All-icka Bank”, “Ay-like-a Bank.”
Honestly, we don’t mind. Because although some people don’t know how to say our name just yet, more and more of them know what we stand for.
And that’s what our latest campaign is all about.
Meet "I-like-a-bank"
You might have seen our latest ad campaign currently running across the London Underground if you’re passing through the capital. It’s a straightforward concept, celebrating a simple idea: you should like your bank.
Not tolerate them. Not work around them. Actually like them.
So, we launched a campaign that brings that feeling to life, in bold orange, with a little wink and a spin on our name.
I-like-a bank that lets me run my business, not just run around in circles after them.
I-like-a bank that knows my name, even if I don’t know how to pronounce theirs (yet).
I-like-a bank that proves courtesy is still a currency.
With ‘I-like-a-bank’, we wanted to inject a bit of personality into business banking and give people something to smile about on their morning Tube journeys. The idea plays on the thought that there really could be a world where an established business owner genuinely likes their bank, while also giving some subtle guidance on how to pronounce our brand name.Georgie Burks, Brand Marketing Lead at Allica Bank
Each line speaks to the little things that shouldn’t feel like a luxury: being known, being respected, being helped without hassle. They’re the things we hear about from our customers every day, and the kind of service that built the foundations of our reputation in the first place.
Why Allica is redefining business banking
Business banking has become far too impersonal.
You fill in forms. Wait in queues. Get routed through call centres or help articles. And if you're lucky, you might get a response, just probably not from someone who knows your name, let alone your business.
Somewhere along the way, business owners stopped expecting better. Stopped expecting banking to feel helpful, or respectful, or rewarding, or even remotely human.
We don’t think that’s good enough.
That’s why this campaign doesn’t talk about products or rates. It talks about recognition. Courtesy. Simplicity. Things that should be part of business banking, but too often aren’t.
And it’s why we’re building a bank where those things are not the exception, they’re the starting point.
We’re not the biggest name yet. But if you’re an established business owner who’s tired of being treated like a number — we think you’ll like us.
Or at the very least, know how to pronounce our name soon enough.
