Dales Bike Centre, based in Fremington, near Reeth, is already a go-to destination for cyclists, walkers and cake-lovers alike from across the region and beyond. Now, with new plans in place, the family-run business is preparing to offer stylish glamping accommodation alongside its popular ride, eat and stay experience.
Owned and run by husband-and-wife team Stu and Brenda Price, Dales Bike Centre has been part of the Swaledale community since 2009. The couple’s vision – to create a welcoming, sustainable base for cyclists to enjoy the beauty of the Dales – has grown into a thriving local hub with a strong reputation across Yorkshire and the entire UK.
Visitors to Dales Bike Centre can hire a range of bikes, from children’s options to high-spec e-bikes, download GPX routes, or join guided rides led by the centre’s experienced team. The on-site workshop is a trusted service point for many local riders and visiting cyclists, and is an authorised dealer for both Orange Bikes and Trek.
The Cakery Café is well-loved for its homemade cakes, breakfasts and lunches, with ingredients sourced locally where possible. Since its 2022 extension, it’s also become a space for community events and regular meet-ups, with a large outdoor area for visitors to enjoy in warmer months.
Dales Bike Centre employs staff from around ten local families, many of whom have been with the business since its early days. The Prices have prioritised sustainability from the start, repurposing original buildings and working with local suppliers for everything from food to building materials.
Accommodation includes the Cakery Loft – a self-contained unit sleeping four – and group-friendly bunk rooms, with secure bike storage. With planning restrictions limiting previous expansion ideas, and a growing demand for more premium stays, the new glamping pods mark an exciting step forward.
Opening at the start of this month, the glamping pods will provide guests with a comfy king-size bed, en-suite shower room, kitchen area and private seating space – all nestled in the idyllic Yorkshire countryside. They’re a frills-included alternative to traditional camping and welcome new option for those wanting to enjoy the Dales in comfort while staying close to the action!
“We’ve always wanted to offer something that blends our love for the outdoors with a bit of luxury,” said Brenda Price. “The pods are warm, comfortable and self-contained - ideal for cyclists, walkers or couples looking to unwind with a slice of cake and some great Yorkshire air.”
The plans were made possible thanks to a loan from Allica Bank, with Relationship Manager Andy Castle working closely with the couple to secure the funding.
“Allica really understood what we’re about – it’s not just a business, it’s our life’s work,” Brenda added. “Andrew took the time to get to know us, the area and our vision. This next chapter wouldn’t be happening without them.”
Andy Castle, Relationship Manager for Yorkshire and North East, from Allica Bank said: “Dales Bike Centre is exactly the kind of business Allica is here to support – rooted in the community, full of passion and ideas, and ready to grow. Stu and Brenda have created something really special, and I’m delighted we’ve been able to help them take this next step.”
Allica were introduced to Dales Bike Centre by Jon Shipton of Confianza Advisory. Jon advised Stu and Brenda on business planning and securing funding for their original extension in 2022, as well as supporting this new round of funding from Allica. Jon said: “It has been a pleasure advising Stu and Brenda to help them achieve their vision for the business. Now that the development is complete, so many more customers will be able to enjoy these wonderful facilities, set in such a beautiful part of the Yorkshire Dales.”
