Tom, a third-generation motocross rider who grew up in the South West, knows the business inside out. He had previously worked as a supplier to Dirtbikexpress, building a strong relationship with the original owner Steven Dyer. So when the opportunity arose to buy the business and drive its future, he didn’t hesitate.
“This is a business with a great reputation and a loyal customer base, both locally and across the UK,” said Tom. “Being from the area myself and growing up around bikes, this felt like the perfect way to combine passion with purpose. I’m committed to keeping the business rooted in Minehead and building on its success as a national leader in the space.”
Supplying everything from adventure helmets and state-of-the-art body protectors to premium wheel sets and a huge variety of exhaust pipes, Dirtbikexpress is a firm favourite among adrenaline enthusiasts.
With Allica Bank’s support, Tom has already taken significant steps to modernise and grow the business. A new website is now live, and major brands like Alpinestars and Fox have been added to the line-up, helping attract a broader customer base and strengthen Dirtbikexpress’s standing in the off-road community.
The business remains a key local employer within an expansive warehouse and busy head office. Tom is keen to ensure it continues to contribute to the regional economy as it scales.
“The South West has a vibrant riding scene, and we want to help nurture that while also expanding nationally through online growth and strategic partnerships,” said Tom. “Our aim is to become the UK’s top destination for off-road enthusiasts.”
Tom’s experience also reflects the challenges many entrepreneurs face when seeking finance to grow or acquire a business. Despite banking with a high street provider for over 15 years, he found their approach too rigid for his needs, prompting him to explore alternatives better suited to the realities of running an established business in today’s world.
“They understood where I wanted to take the business and moved quickly to support that,” says Tom. “It made the whole process much smoother.”
Tom Hine, Dirtbikexpress’ Relationship Manager at Allica Bank, added: “We’re proud to support Tom in acquiring and growing Dirtbikexpress. His blend of local roots, technical knowledge and entrepreneurial drive make him the ideal person to take this business forward. Supporting businesses like this, those that create local jobs and support our communities, is exactly why Allica exists.”
